Bird
Strategic planning, service design, opportunity assessment, brand strategy
Bird is an electric bicycle-sharing and electric scooter-sharing company. Based in San Francisco, it was founded as a start-up in 2017 to transform cities and communities by offering accessible, affordable and sustainable forms of personal mobility. Bird approached Parsons to help design a service and business model that lowers barriers to entry for non-traditional riders who do not currently see themselves as users of shared micromobility.
Greenbox
Strategic planning, opportunity assessment, brand architecture, brand strategy
We are about to experience the greatest transfer of wealth in human history. An estimated $84 trillion in assets is set to change hands through 2048. Independent Registered Investment Advisors (RIAs) that can meet the next generations' expectations can seize the lion’s share of this money shift. The first Turnkey Ecosystem for Asset Management, Greenbox provides RIAs with a radically new architecture and UI with AI deployment so they can truly manage wealth without limits.
Golde
Creative strategy, brand audit, comms plan
Golde is on a mission to make wellness easy, accessible and fun for all. Self-care means feeling like your best self. Golde is rooted in the belief that being well should feel good. That means products that fit seamlessly into your lifestyle, not the other way around.
Friend
Research, writing
I decided to invite the most hated friend in New York City into my home. Exploring the ever changing relationship between technology and culture, I tested this new type of wearable designed for companionship, not productivity. What started as an investigation into new forms of surveillance became a study of the loneliness epidemic we find ourselves in today.
Crease
Strategic planning, opportunity assessment, brand strategy
This project was inspired by the concept of redesigning everyday objects, and how small incremental changes can profoundly enhance our daily rituals. But how often does the act of redesigning—not simply restyling—everyday items result in experiences that genuinely benefit our existence? The question led me to reimagine the centuries-old, cross-cultural practice of ironing one’s clothes.
Re:sources
Read
Envisioning Information by Edward Tufte
Bowling Alone: The Collapse and Revival of American Community by Robert D. Putnam
The Eye of the Master: A Social History of Artificial Intelligence by Matteo Pasquinelli
Humanity in a Creative Universe by Stuart Kauffman
Semiology of Graphics: Diagrams, Networks, Maps by Jacques Bertin